What does a website actually cost in 2026?

The short answer

The figures below are general market indications for the Netherlands in 2026, not a DYSIGNS price list. Treat them as a starting point for budgeting, not a quote.

In the Netherlands, a simple, professionally designed brochure website typically runs somewhere between €2,500 and €7,000. A custom-designed business website with more pages and functionality lands between €7,000 and €20,000. A Shopify webshop starts around €1,500 for a modified theme with standard functionality, and scales up from there depending on how much custom work, app integrations, and 2026-era features like headless commerce or AI-powered search a project actually needs. A complex web platform or web app is effectively open-ended, since it is closer to software development than website design.

Those ranges are a starting point for a conversation, not a quote. What actually determines where your project lands inside them is a short list of concrete factors.

What actually drives the price

Scope, not page count. Ten pages of static text cost far less to design and build than three pages with a custom configurator, a booking flow, or a multi-step checkout. Agencies that quote by page count are usually hiding the real driver of cost.

Platform choice. A template-based site, a modified Shopify theme, a fully custom front end, and a headless commerce build (Shopify Plus, Medusa) sit at very different price points, because they require very different amounts of custom engineering.

Content readiness. A project where the copy, product data, and photography already exist moves faster and costs less than one where the agency also has to source or write all of it. Content work is real work, and it shows up in the budget either way. Better to know that going in.

Integrations. Payment providers, ERPs, CRMs, marketing automation, custom APIs: every system a site has to talk to adds development and testing time that a "simple website" quote does not include.

Design maturity. A project starting from an existing brand identity and design system moves faster than one that has to define visual direction from scratch. If branding and web design happen together, that work only gets done once.

Timeline. Compressing a normal 8 to 12 week project into three weeks does not reduce the work, it concentrates it, which usually means a higher rate, a larger team, or both.

Typical ranges in the Dutch market

These are general market indications for the Netherlands in 2026, not a DYSIGNS price list. Think of them as the range a realistic quote should fall inside, so you can spot one that is unrealistically low or vague.

• Simple brochure site (5 to 10 pages, template-based or lightly customised): roughly €2,500 to €7,000.
• Custom-designed business website (bespoke design, CMS, moderate functionality): roughly €7,000 to €20,000.
• Shopify webshop (modified theme to fully custom build): starts around €1,500. See the breakdown below, since Shopify pricing spreads wider than any other category on this list.
• Web platform or web app (dashboards, portals, logged-in experiences): usually €20,000 and up, scoped like software rather than a website.

What a Shopify webshop actually costs in 2026

"A Shopify store" can mean a five-page theme tweak or a headless, AI-powered platform selling into six countries, so one number does not tell you much. As an official Shopify Partner, DYSIGNS sees this range up close: think in three tiers instead of one number, each building logically on the one before it:

• Starter (modified theme, standard functionality, one market): from €1,500.
• Mid-tier (custom sections, several app integrations, a more developed design system): roughly €4,000 to €10,000.
• Advanced (headless or Shopify Plus builds, AI-powered search and product discovery, Shopify Markets for multi-country selling, deep custom integrations): roughly €10,000 to €25,000 or more, depending on scope.

An extra app integration or a more developed design system moves a project toward the mid-tier; a headless front end or AI-driven search moves it toward advanced. Almost nobody starts at €25,000: that ceiling only applies once a project genuinely needs enterprise-level complexity, not to a standard store launch.

Anything quoted well below these ranges is usually a template with your logo dropped in, not a designed and built site. Anything quoted with no discovery conversation at all is a guess, not a scope.

Why we don't quote a fixed price up front

At DYSIGNS, we don't work with a price list, because a standard price would give you the wrong picture of your own project: either scaring you off something simple or under-quoting something that actually needs real engineering. Instead, we start with a free, no-obligation conversation about what you're trying to achieve, then scope the work against that. It takes longer than sending a generic PDF price sheet, and it means the number you get back is actually about your project. If you want to skip straight to that conversation, get in touch or read more about how we approach web design and development and Shopify development.

Frequently asked questions

Is a cheaper website ever the right choice?

Sometimes, yes: if you genuinely need a simple, low-traffic site and a well-built template covers it, paying for a fully custom build is a waste of budget. The mistake is choosing cheap for a project that actually needs custom functionality, and then paying twice: once for the cheap version, and again to rebuild it properly a year later.

Does a more expensive website rank better on Google?

Not directly. Price doesn't rank, technical quality does. But cheap, template-heavy sites more often skip the technical SEO fundamentals (page speed, clean markup, proper metadata, mobile performance) that do affect ranking, so there's a real correlation even without price being the cause.

Should I budget separately for ongoing work after launch?

Yes. A launch budget covers getting the site live; it doesn't cover content updates, conversion optimisation, or the marketing that actually drives traffic to it. Treat "get it live" and "make it perform" as two separate line items from the start.

How long does it take to get an accurate quote?

For most projects, one intro call plus a short scoping exchange is enough to return a real number, usually within a few business days, not weeks of back-and-forth proposals.